About us

Zuelta means "loose" in English — but in Spanish, it carries a much deeper meaning. To be Zuelta is to be free-spirited, to move with the wind, to embrace the present moment, and to live life to its fullest. I'm Lucienne Graziani, the founder of Zuelta, and this word reflects who I am at my core. That's why I created this brand — to translate that feeling of freedom and feminine empowerment into every piece we design. Zuelta is made for women who want to feel comfortable, confident, and effortlessly themselves, ready to live each day to the fullest.

The brand was born in Lima, Peru — the place that shaped me, where I experienced some of the most meaningful moments of my life, and where I became the woman I am today: a true #Zuelta woman.

Zuelta is created with intention. We proudly support artisanal craftsmanship in every sense — each piece is 100% handmade by Peruvian artisans, using fabrics that are also handmade in India through the traditional block printing technique. Zuelta exists to bring color into everyday life — to brighten and uplift even the greyest days. At Zuelta, we believe in #LivingInColor.

With love, from Peru to Switzerland.

Lucienne